Your current location:HOME >sport >Industry sees OpenAI's Sora as a game changer 正文
TIME:2024-05-21 16:27:25 Source: Internet compilationEdit:sport
The text-to-video Sora model is on display on a smartphone with the OpenAI logo visible in the backg
The text-to-video Sora model is on display on a smartphone with the OpenAI logo visible in the background in this photo illustration in Brussels, Belgium. NURPHOTO/GETTY IMAGES
The emergence of text-to-video artificial intelligence technology has the potential to revolutionize advertising, movie trailers and short video industries, as Sora, a new AI model developed by US-based AI research company OpenAI — creator of chatbot ChatGPT — has recently become a global sensation, experts said.
They added the multimodal large language model, which possesses the ability to generate high-resolution video clips based on given text prompts, is an undeniable future development direction for generative AI, and will inject strong impetus into a new round of industrial development.
Chinese tech firms should pool more resources into accumulating more training data, improving computing capacities and cultivating talent in the field of AI-powered video generation models, said industry observers.
AI-related stocks continued to rally in the A-share market, with Chinese cloud video solution providers Hangzhou Arcvideo Technology Co Ltd and BizConf Telecom Co Ltd seeing their shares surge by the daily limit of 20 percent on the Shanghai bourse's STAR Market on Tuesday.
Sora can generate videos up to a minute long while maintaining visual quality and adherence to user prompts, OpenAI said. It is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world.
Liu Xingliang, director of the Beijing-based Data Center of China Internet, a research institute specializing in the internet industry, said Sora is undoubtedly a major breakthrough for AI.
"It not only demonstrates AI's advanced ability to understand and create complex visual content, but also brings about unprecedented opportunities and challenges for content creation, entertainment and film and television production industries. The video-generation model will help video content creators to turn their ideas into reality at a faster speed and at a lower cost, and offer audiences richer and more diverse visual experiences," Liu said, adding that AI is expected to play a more important role in all aspects of human lives in the future.
He said with advancements in AI technology, traditional film and TV production processes along with related business models will likely be reshaped, but it does not necessarily mean the demise of legacy industries, and more efforts are needed to explore new artistic forms and expression methods by integrating AI technology.
Chinese AI firms have stepped up the push to expand their presence in the AI video generation sector. Cloudwalk Technology said it has a layout in text-to-image and text-to-video multimodal LLMs and launched a digital human generation platform, while Sumavision said it has invested heavily in video content production, and will continue to explore AI-generated content technology.
Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University's International Business School, said as a disruptive technology and milestone in AI progress, Sora will improve the efficiency of video creation, and have an impact on short-video editing and advertising industries.
"Talent, data and computing power are key to video generation models," Pan said, adding the process of developing such models necessitates higher requirements for computing capacity, algorithms and high-quality data, and more efforts are required to bolster the circulation of data elements.
Meanwhile, the use of text-to-video AI models raises concerns about ethics, copyright protection, personal privacy leakage and data security, experts said. How to ensure the authenticity and transparency of the content has become an important issue, and more efforts are needed to formulate rules and regulations to ensure the healthy development of such technology.
Zhou Hongyi, founder of Chinese cybersecurity company 360 Security Group, said: "Sora might bring a huge disruption to the advertising industry, movie trailers and short video industry, but it may not necessarily beat TikTok quickly. It is more likely to become a creative tool for TikTok."
Britain's new bonkers EV: Callum Skye is an £80k electric buggy built in Warwickshire2024-05-21 16:26
China reveals logos for four crewed space missions in 20242024-05-21 16:21
Expansion club Bay FC edges Seattle Reign for first home win in NWSL2024-05-21 16:19
Xi says China to cooperate with Micronesia on infrastructure, climate change2024-05-21 16:00
Four people killed in a house explosion in southwestern Missouri2024-05-21 15:32
In pics: Chengdu Science Museum gets illuminated to greet 2023 WorldCon2024-05-21 14:55
Private sector actively competing for involvement in China's space station, manned lunar missions2024-05-21 14:41
China's intelligently upgraded highways top 3,500 kilometers2024-05-21 14:29
Yvette Fielding says her Most Haunted co2024-05-21 14:25
New energy self2024-05-21 14:10
Six killed in a 'foiled coup' in Congo, the army says2024-05-21 16:26
Jiangsu continues supporting technological innovation of industries2024-05-21 16:26
World's first mountaintop impact crater found in NE China2024-05-21 16:21
Scientists develop fully integrated memristor chip with low energy consumption2024-05-21 16:15
Elon Musk gets approval from FDA to implant his Neuralink brain chip into a second patient2024-05-21 16:14
3 scientists share 2023 Nobel Prize in Physics2024-05-21 16:12
Study reveals genetic mechanism behind Tibetans' high2024-05-21 15:16
World's first mountaintop impact crater found in NE China2024-05-21 14:44
Amtrak train hits pickup truck in upstate New York, 3 dead including child2024-05-21 14:30
Inside Lily James' idyllic childhood as the daughter of a musician and actress2024-05-21 14:06